🎯 Why Promotion Matters More Than Design

You can have the most creative, well-built stand in the entire exhibition hall — but if nobody knows about it, you’ll miss out on leads, exposure, and ROI.

The best exhibitors don’t just show up; they build a buzz around their presence.
Promotion starts long before you arrive at the venue — and continues well after the event ends.

Here’s a step-by-step guide on how to promote your exhibition stand before, during, and after an event to maximise visibility and results.

📅 Before the Event: Build Anticipation

Your pre-event marketing should generate excitement, attract footfall, and position your brand as must-visit.

1️⃣ Announce Your Attendance Early

Start promoting your presence at least 4–6 weeks before the event.

  • Post on LinkedIn, Instagram, and Facebook using the event hashtag.

  • Add a banner or announcement to your website’s homepage.

  • Send a short email to clients:

    “We’re exhibiting at [Event Name] this year — come see our latest stand design at Stand #A12!”

2️⃣ Use Targeted Email Campaigns

Segment your email list to target potential visitors who are attending.
Include:

  • Event dates and venue

  • What’s new or exclusive at your stand

  • Incentive to visit (e.g., giveaway, free consultation, launch preview)

💡 Tip: Add a “Book a meeting at the show” link to secure pre-scheduled conversations.

3️⃣ Collaborate with the Event Organiser

Most organisers will promote exhibitors on their website, newsletters, or social media.
Send them:

  • Professional photos of your stand

  • A short company bio and booth number

  • A quote from your team about what makes your display unique

4️⃣ Share Behind-the-Scenes Content

People love seeing how things come together.
Post short videos of your stand being built, graphics being designed, or your team preparing for the event.

🎥 Example: “We’re getting ready for [Event Name]! Here’s a sneak peek at our modular wall system in action 👀.”

🏟️ During the Event: Engage and Attract

Once the doors open, it’s all about interaction and energy.

1️⃣ Create an Eye-Catching Display

Make your stand visually irresistible:

  • Use motion (LED screens, rotating products, time-lapse videos)

  • Add height or lighting effects

  • Keep branding clean and professional

💡 Tip: Your signage should clearly show who you are and what you offer from 10 metres away.

2️⃣ Train Your Team for Engagement

People connect with people.
Make sure your stand staff:

  • Greet visitors with energy and confidence

  • Ask open questions (“What kind of exhibitions do you usually attend?”)

  • Collect contact details via QR codes or digital forms

👥 Pro Tip: Avoid having staff on their phones — body language is part of your brand image.

3️⃣ Offer Interactive Experiences

Stand out by involving visitors directly:

  • Live demos or art installations

  • Mini workshops or design sessions

  • “Spin-to-win” style competitions

  • Instagram photo walls with your logo

4️⃣ Go Live on Social Media

Show followers what’s happening right now.

  • Stream short clips of your stand in action

  • Interview team members or visitors

  • Use event hashtags to appear in searches

📸 Example caption: “Day 2 at #ArtFair2025 — our eco-friendly stand is buzzing! Visit us at Stand B16 to see the new modular display walls 🌿.”

💌 After the Event: Follow Up & Stay Visible

Your post-event promotion is where real ROI happens. This is when leads become clients and one-off visitors turn into long-term relationships.

1️⃣ Follow Up Quickly

Contact all leads within 48–72 hours while your brand is still fresh in their mind.
Send personalised thank-you emails with:

  • A short thank-you note

  • Relevant brochures or links

  • A call-to-action (book a design consultation, download a portfolio, etc.)

🕒 Tip: Use a CRM (like HubSpot or Notion) to track who you met and next steps.

2️⃣ Share the Highlights Online

Create a recap post on your blog and social media:

  • Include photos or a short highlight reel

  • Mention any awards, milestones, or client feedback

  • Tag collaborators and organisers to increase reach

🎥 Example post: “We had an amazing weekend at #DesignExpo2025! Thank you to everyone who visited our modular stand — here’s a quick look at our setup.”

3️⃣ Repurpose Event Content

Turn your experience into evergreen marketing assets:

  • Blog post: “5 Lessons We Learned from [Event Name]”

  • YouTube video: “Building Our Stand in 60 Seconds”

  • Instagram carousel: “Before ➜ During ➜ After the Exhibition”

💡 Pro Tip: Tag clients who gave permission — user-generated content boosts trust and reach.

4️⃣ Measure Your Results

Evaluate performance so you can improve next time:

  • How many leads collected?

  • Which posts or videos got the most engagement?

  • What feedback did visitors share?

Document it — this becomes your blueprint for the next exhibition.

🌟 Summary: Consistency Is Everything

Promoting your exhibition stand effectively means treating it as a three-phase campaign — not a single event.

When you plan and promote strategically, your stand becomes more than a space — it becomes a story visitors remember.

🏁 Ready to Boost Your Exhibition Results?

At Expowalls, we design and build custom exhibition stands, art walls, and retail displays — and help our clients maximise visibility before, during, and after every event.

Whether you need marketing support, build logistics, or sustainable materials, our team is here to help.

👉 Contact us today to start planning your next stand.